Sep 5, 2008 - Adelphi Eden Health Communications Appoints Kelly Hughes President
Kelly Hughes has been appointed President, Adelphi Eden Health Communications, a healthcare communications company providing strategic solutions across the 3Ps. In this position, Ms Hughes will be responsible for the overall operations and continued growth of Adelphi Inc in New York and Eden Communications in Maplewood, NJ. Under Ms. Hughes’ leadership, these two companies are being brought together to form Adelphi Eden Health Communications.
Ms Hughes has over 20 years experience in marketing and promoting pharmaceutical brands, and brings a unique combination of client, medical education and advertising experience.
Ms Hughes was most recently EVP, Director of Client Services at Brand Pharm (Publicis Healthcare Communications Group). While overseeing the account service department, Ms. Hughes worked with clients including sanofi-aventis, Centocor, ConvaTec and King Pharmaceuticals.
Prior to Brand Pharm, Ms Hughes was Marketing Director at sanofi-aventis, having held various marketing roles of increasing responsibility including Marketing Director on Plavix, Marketing Director for Portfolio Products and Brand Team Leader for Hyalgan. Key achievements included launching the first direct-to-consumer campaign for Plavix; developing the landmark PARTNERS Program to enhance detection and diagnosis of PAD and which was published in JAMA; developing market opportunities for prelaunch products in thrombosis, atrial fibrillation and obesity.
Ms. Hughes first worked in medical education at Clinical Communications with clients Bayer and Pfizer. Her entrée into health care had been as Marketing Director at Baystate Health Systems, an integrated health system.
Ms. Hughes began her career in consumer advertising, first at Y&R and subsequently with Pedone & Partners and Lawner Reingold Britton & Partners.
She holds a Bachelor of Science from Georgetown University and studied business at the Centre d’Enseignement et de Reserche Appliqués au Management
Adelphi Eden Health Communications develops strategic marketing solutions across the 3Ps—physician, patient and payer. Specializing in publication planning, patient physician dialogue tools and managed market communications Adelphi Eden Health Communications draws from the resources of the Adelphi Group, a leader in insight-driven lifecycle solutions. Adelphi is a member of the Omnicom corporation.